Cash

The old myth that cash is king is false! Most people have less than 2% of their net worth in cash. Cash is emotional for people and it’s also seen as a safe haven. It’s the last asset that people want to give away. When a nonprofit asks for a cash donation, you’re automatically setting yourself up to get a small donation because your donors are only looking at what they have on hand that they can give to you today instead of looking at forward thinking strategies of planned giving. 

Ask your donors two questions: 

• First, if money was not an obstacle, what would you like to make happen and what results would you like to see here at our charity? 

• Second, if you had $100,000 that you could not spend or invest, but you had to give it away, what would you want it to go towards at our charity?

These questions will naturally lead to a conversation about planned giving.

_{Financial Professionals do not provide specific tax/legal advice and this information should not be considered as such. You should always consult your tax/legal advisor regarding your own specific tax/legal situation.} 

_{Bill Eckert, CAP® is a registered representative and investment advisor representative of Securian Financial Services, Inc. Securities and Investment Advisory Services offered through Securian Financial Services, Inc. member FINRA/SIPC. Strategic Financial Partners  - Kansas City is independently owned and operated. Financial professionals do not provide specific tax/legal advice and this information should not be considered as such.  Address: 4000 West 114th Street, Suite 180, Leawood, KS 66211 Phone: 913.322.9177 3627540 DOFU 7-2021}